4/11/2018 0 Comments Free Keyword Research Tools That You Should Be Using For Your DIY SEO StrategiesFree keyword research tools can significantly help you with developing your DIY SEO strategies. We encourage you to use the following free keyword research tools because they are very good and best of all they are free. These keyword research tools have many features to help you succeed with keyword research, which we believe is a vital part of any winning SEO plan. Keyword research helps you know what keywords to target for your content planning and your website design. With proper keyword research, you can:
The following are some of the best free keyword research tools currently available: Google Keyword Planner This free keyword research tool has been around for a long time and it’s still one of the best. The Google Keyword Planner is a good choice not only when you’re building your website but it can also be a great tools when growing your website and producing more content. The most important benefit of this free keyword research tool is easy to see. You get to pull information directly from Google, which is the search engine you’re most likely going to want to target when optimizing your website. Why? Well, it’s by far the most used search engine in the world. The first step to using the Google Keyword Planner is to enter your keyword or keywords into the search box. From there, everything you need is laid out in a clear and concise manner. Along with the keyword list, you will find: average monthly searches and competition information. Adword & SEO Keyword Permutation Generator Are you having difficulty knowing which keywords you should use? This is a challenge many face when launching a new website. While you may be familiar with the top keywords in your niche, you may not know where you can go from there. That can be a problem as you create new content. With this free keyword research tool, you can get creative and search for keywords that are relevant to your site, your marketing strategies, and your business goals. One of the best things about this tool is that you can enter a keyword in each of three boxes and hit “generate permutations” and watch the magic unfold. The more keywords you add into the boxes, the more permutations you’ll get. The only downside to the tool is that some of the keywords don’t make sense so you need to go through them carefully and choose the ones that work best for you. Google Correlate This free keyword research tool is often overlooked and that’s a shame. It can be really powerful for building a large keyword list. The primary reason for you to use this tool is to see which keywords get searched together. With this information, you can begin to grow your keyword list particularly your long tail keyword list. You pick a primary keyword and put it in the tool. Then, it will show you other, related keywords you can also focus on when writing your content. If you find yourself in a keyword rut, Google Correlate can help you break out of it. There are other free keyword research tools out there, but these are three of the best. The truth is that you can’t go wrong focusing on Google keywords when doing your keyword research. We hope that these three tools give you some help in your keyword researching process because it’s vital to your SEO and content strategies. For more information on keyword research and DIY SEO, keep reading our blog. We are here to help you.
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SoloSEO offers DIY SEO software that you can use to do your own search engine optimization. The goal of all the DIY SEO tools is to help you get higher search engine rankings, more traffic, and more conversions. Now, that doesn’t mean that we don’t think that DIY SEO courses are not interesting and relevant. They can be. We would encourage you to use both DIY SEO software and DIY SEO courses as you ramp up your SEO knowledge base. There are a myriad of DIY SEO courses available online. They provide relevant and interesting information about search engine optimization. Many of these courses are free. You can also learn about DIY SEO from reading up on it. Our blog articles on SEO will help you understand what it takes to create a winning SEO campaign. Now, when you choose our DIY SEO Software, we have several options for you to use. You get a dashboard that will help you quickly evaluate your SEO progress all in one place. It’s customizable so you can choose easily view the stats that mean the most to you. We also perform reputation monitoring so you can see what others are saying about you and your competitors on the web. Do you want reports? SoloSEO helps you track your SEO progress with reports and rankings graphs. We even allow you to analyze your competition. That’s a key to your SEO success that many other DIY SEO software product do not offer you. Want to know what actions to take to improve your SEO? We will give you step by step, actionable tasks that you can perform at your own pace to improve your site using our professional SEO tools. SoloSEO's step by step SEO program works for any level of user from novice to expert. The program provides you with information and knowledge so you can perform the actions being suggested. SoloSEO have a four-step approach to SEO. First, we focus on keywords. Keywords are the backbone of all successful SEO campaigns. You can quickly see how your keywords rank and discover new and related keywords to use in your content and marketing. Second, it helps you optimize your content by asking you to create content for your site using your target keywords. Content is still king and it’s the best way for you to get organic traffic to your site. Third, it provides you with link building skills. You will get high quality links from other sites using our link discovery tools. Finally, it also focuses on social media. Social media tools will help you improve your rankings and attract even more links. Social juice is definitely necessary to improve your SEO and many folks don’t know how to use it. We invite you to visit SoloSEO's pricing page to see the different levels of tools they offer. Every business should decide how much to spend on search engine optimization. It’s not an if proposition. Robust online marketing is necessary for survival in a web-driven economy. The question you need to ask is “How much should be budget for SEO?” That means you need to understand the costs of SEO. The first determination you should consider is whether to do your SEO in-house or through an agency. In-house SEO is generally more cost effective however acquiring an SEO skill set does have costs associated with it. So, one of the first questions to ask is how much does your team know about SEO? How much are they willing to learn, and how much will that skill set cost to acquire? SEO should not be a haphazard proposition. You should have detailed and structured SEO campaigns. The cost of doing in house SEO is influenced by a variety of factors. The main direct costs would be the cost of the SEO tools you will use, the time your team will spend developing their SEO skill set and how much time will be allocated to SEO campaigns. Opportunity costs are by definition often hard to calculate but need to be addressed when planning your company’s SEO strategy. If you use an SEO agency, the cost are a much clearer. SEO agency payment models come under one of three types – a monthly retainer, contract services at fixed prices, project-based pricing and hourly consulting. Monthly retainer – In this model, clients pay a set fee each month in exchange for an agreed-upon array of SEO services. The monthly retainer can is generally between $750 - $5,000 depending upon the services provided. This SEO agency payment model often provides the best ROI. Monthly retainers usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and website optimization.
Contract services – Nearly all SEO agencies sell contract services. They’re a great way to get people to try before they buy the monthly retainer. The services that the SEO agency offers will be listed on their website with prices for you to look over. Prices vary depending on the services provided and the extent of the task. A typical example is a website audit which can help you determine your SEO strengths and weaknesses. Some other services include: SEO copywriting (usually for $0.15 - $0.50 per word), site content audit ($500 - $7,500) depending on the size of the site and the scope of the report, link profile audit ($500 - $7,500), and social media site setup ($500 - $3,000). Project-based pricing – Project fees are similar to contract services with the exception that they are custom projects done for a client. Pricing of course varies according to the project. Depending upon the project, you could pay anywhere from $1,000 to $30,000. A higher end project would be designing the website, writing the content, and managing the blog. Lower end projects might include keyword research, or running a social media campaign. Hourly consulting – This is a familiar consulting model that is based on an hourly fee in exchange for services or information. SEO consultants generally charge between $100 - $300 per hour. We believe that for most companies DIY SEO provides the most value for the time and money spent. You really need to look into the prospects and decide what you need done and how often it needs to be done. You may opt to outsource some larger projects and do in-house social media, content writing, and web design. For more information on the importance of SEO please check our archives. How do you create engaging content that caters to your customers’ needs? We could literally write a book about this topic, as a matter of fact many people already have. Engaging content is a vital component of any successful online business strategy. You want your website content to excite your visitors and make them act on their excitement by purchasing your products and/or services. Creating engaging content starts with writing about topics that your customers are interested about. Talking directly with current customers is a great way to find content topics. You can also find out what topics interest your customers through keyword research. When you see what people are searching for, you can generate content that will answer their questions and fulfill their needs. Engaging content is well-written well thought out content. No one wants to read boring content. You need to take the time to make an outline of what you are going to write and then write in a manner that is easy for people to read and skim through. Include headings and subheadings, bullet points, and visuals. Write in a conversational style. Don’t write in a stilted or overly professional manner. Rather, write to your audience as if you were speaking to them. People want to feel you care about what they care about. When you write your content, you want to bring people in. Make people feel like you’re talking to them, that you are truly engaging with them. Write engaging custom content based specifically on questions people have about your products or services. Anticipate your customer’s needs and meet those needs. If you can provide them with the engaging information they need to make informed decisions about buying your products or services, then they are much more likely to buy from you rather than one of your competitors. The important thing is that you think about your customers and what they want and need. This is the key to creating engaging content. You don’t want to write things that are too technical or use a lot of industry-related jargon. You can introduce terms from your industry but do so in a way that is easily understood by those that have a limited knowledge of the subject. People don’t want to feel like you’re talking down to them. Rather, they look forward to being educated in an engaging way. Make your customers feel important and cared for with your content. Let them know you care about what they want and need. Discuss your products or services in terms of solutions they provide to make your customer’s lives easier. Basically people do not buy products and services they buy solutions. You have to find a way to engage with your customers that proves to them that your solution provides the best value. To learn more about content marketing, please keep reading our blog. |